The Breadwinner is a brand I developed from the ground up for a client launching a sourdough business—perfectly blending her love for baking with her entrepreneurial spirit. The name “Breadwinner” reflects her mastery of sourdough and her knack for side hustles, embodying her go-getter mindset. The brand identity is warm, artisanal, and a little playful, featuring playful patterns, inviting typography, and a logo that captures her craft's organic, homemade essence. From packaging design to social media branding, every detail was crafted to celebrate both the art of sourdough and the hustle of turning passion into profit.
Bringing homemade hustle to the hands of every customer, The Breadwinner packaging is as charming as it is practical. With soft textures, vintage-inspired patterns, and playful branding details, each box and bag feels like a fresh-from-the-oven experience. From sourdough loaves to sweet treats, the design celebrates the beauty of doing it all—baking, branding, and building a business from scratch. With every unboxing, customers experience the joy of a business built by hand and baked with love. Take a peek at how this packaging system rises to every occasion!
Packaging that
Rises to the Occasion
Just like a well-proofed loaf, every detail matters. From thoughtfully designed bread labels to a market-ready price list, The Breadwinner’s printed materials blend clarity with charm. The packaging tag highlights ingredients, weight, and bake date in a style that feels both handcrafted and professional. Paired with a coordinating price list, these pieces help the brand show up polished, consistent, and always baked with love.
